If a free Spotify user clicks on your ad and opens your song in Spotify, they are presented an ad and in some cases multiple songs before they are able to stream your song. By some reports, it is estimated that only about 50% of facebook users are on Spotify and only 25% are paid subscribers with unrestricted access to Spotify. Additionally, you should consider that not all Facebook users are Spotify users. It is very hard, if not impossible, for an artist with little to no traction to run successful Facebook and Instagram ads because you don’t yet have a fanbase. Why not to run ads to your single on SpotifyĪdvertising only works if you are showing people a good product. In this article, I will go over why you, as an independent artist, shouldn’t run ads to your single and the many benefits of running ads instead to a playlist you’ve curated. There’s a parallel here between Kanye’s Stem Player and Running Ads to a playlist you’ve curated. When it comes to promoting or advertising anything, you have to make sure you’re providing the most value possible.
It’s not because Donda 2 is the greatest album but because the Stem Player provides much more value than the album alone.
There’s a reason why Kanye West’s exclusive album drop on the Stem Player earned him over 1.3 million dollars in 24 hours (much more than he would’ve made releasing it through DSPs).
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